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PEOPLE
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Issue
41
With a formal background in both social science and fine art,
Leonard Shapiro found the perfect application of his unique skills and knowledge in his position as director of CraftSouthAfrica.
CraftSouthAfrica develops craft enterprises by identifying the hand skills and materials used by crafters and then designing new products that will be competitive nationally and internationally.
As CraftSouthAfrica’s head, Leonard Shapiro also mentors crafters in the business skills they need to engage with the retail market.
“My Social Science studies gave me insight into the relationship between economics, politics and social structures,” he says. “This has helped me understand the dynamics in the rural areas where I assist craftspeople.”
His training at the Michaelis School of Fine Art taught him about the nature and use of materials, and today he uses this knowledge in his own creative projects and developing new products with craftspeople.
Craft should be taken seriously
Leonard views craft as a potential major contributor to South Africa’s economy and as a tool to improve the quality of life in rural areas.
“Craft is often seen as ‘cute things people sell by the side of the road’. But in many parts of the world, craft generates huge amounts of income for entrepreneurs,” he explains.
Leonard provided South African designers with an international platform at the 2008 Milan Furniture Fair, where he curated the South African component for a show by Misael, an Italian design group for which he sources designs, art and crafts. The five artists were Lyall Sprong, Heath Nash, Rebecca Townsend, Andile Dyalvane and Leora Lewis.
“I selected work that blurred the boundaries between art, craft and design,” says Leonard.
Leonard Shapiro:
021 422 1458
leonard@craftsouthafrica.co.za
www.craftsouthafrica.co.za
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