AKJP Permanent Collection

WORDS Amelia Brown


The graphic, sports-inspired Permanent Collection is the latest fashion collaboration between Adriaan Kuiters + Jody Paulsen, with Adriaan Kuiters’ designer Keith Henning joining forces with the artist.

The collection is built on modern wardrobe staples and limited edition artistic prints by Jody. It consists mostly of unisex pieces with a few defined men’s and women’s silhouettes. Updated classic styles sit alongside new easy wearing shapes in crisp cottons and twills, with touch­es of luxury in the form of leather, silk and hemp.

The prints were developed mainly through experimentation with collage. Drawing inspiration from the work of Henri Matisse, Hans Arp and David Hockney, Jody created each design with paper cutouts that are then digitised and printed. The patterns are applied to the collection by combining different printing techniques with embroidery and fabric collage.

The collection was launched at SA Fashion Week in October 2017. The campaign, shot at the SMAC gallery, explores the relationship between three friends/lovers who find themsleves locked inside a gallery at night. Photographer Neil Roberts was tasked with capturing a strong sense of intimacy and connection between the models, who have worked together before on previous AKJP brand campaigns.

Models: Jae Kim, Daniel Defty and Nina Milner
Make-up: Gareth Coleman
Jewellery: Steffany Roup

There are plans in the pipeline for high-end internationally focused capsule collections built on the Permanent Collection line. The collection is available at the AKJP Collective concept store at 73 Kloof Street, Cape Town. Follow the brand on Instagram to keep up to date.