WORDS Lindi Brownell Meiring IMAGES Michael Oliver Love
Headed up by local artist and illustrator Jade Klara, Cape Town-based studio Best Friend Goods is behind a range of artist-edition organic cotton towels.
“Best Friend Goods is about creating items that you keep forever, like a best friend,” says Jade, who plans on doing a series of collaborative towel designs with artists, all launched in small runs.
The current run features a Jade Klara design entitled “Go Getter” that is available in three colours, namely Waves, Violet Ghost and Skeleton Coast.
It was a love for traditional Turkish towels that was the inspiration for the creation of the brand. “They’re so soft, light and versatile,” says Jade. Manufactured by a small, family-run business in Göreme, Turkey, the towels, which measure 1 000 mm x 1 800 mm, are made using 100% organic cotton and the designs are all hand-loomed.