WORDS Cheri Morris IMAGES courtesy of FormRoom
Melting moments and dreamy interiors combine to deliver the ice-cream lovers haven that is Milk Train’s flagship store.
Designed by FormRoom, the brief for this monochromatic space in London’s Covent Garden was to create an immersive yet perennial space that is as Instragrammable as it is interchangeable, ensuring the store keeps up with the ever-evolving trends on the very platform (@milktraincafe) that rocketed it to popularity last year. The result? A surreal ice-cream parlour that amplifies the Art Deco style seen in and on traditional train stations and platforms.
Visitors pick their ice-cream flavours from a service counter that mimics the London Underground’s shutterboard platform design, while a “Mind the Melt” sign directs you towards the playful booths.
Above, the ceiling seems to come alive with train steam amid grand arch detailing that’s reminiscent of the twists and turns of the Underground. From the outside, the opaque glass is obscured by further wisps of steam and bordered by black metal frames that offers another subtle nod to Milk Train’s locomotive-inspired branding.
Now, would you like yours in a cup or a cone?
Got a sweet tooth for this dreamy space? See other projects by London-based design studio FormRoom here.