WORDS Amelia Brown IMAGES Ben Orkin
In the tradition of the most exciting museum and gallery stores around the world, Guild’s Concept will curate a wide assortment of items from the most interesting artisans in Africa, some that will be exclusive to the store. Since founding Source in 2003, The Guild Group has worked with the country’s best designers and will now be collaborating with a handpicked group of top creatives for Concept. From fine art to fashion and furniture design, Tammy Tinker, The Guild Group’s Creative Director, will drive and develop seasonal ranges with leading Cape Town manufacturers. Limited-edition product ranges will be created using commissioned designs from selected visionary voices.
“We’ve identified brands that have beautiful design as their ethos, and have worked together to develop collaborative items unique to Guild,” says Tammy. She offers examples that include Hope on Hopkins Gin working with SKOON Skincare to produce a face cream in its miniature bottles; and Laurie Wiid van Heerden collaborating with Ceramic Matters to create beautiful, quirky paintbrush paperweights.
The Guild Group team also shared the collab-collection for its launch with distinctive artwork from Andile Buka, Andile Dyalvane, Atang Tshikare, Buki Akib, Conrad Botes, Dokter and Misses, Justine Mahoney, Laduma Ngxokolo, Lukhanyo Mdingi and Porky Hefer being transformed into exclusive accessories, fashion and homeware. We look forward to seeing what is described as “their own disruptive take on the “I Love Cape Town’ T-shirt”.
Guild’s Studio will stand alongside Concept, selling furniture by South African designers. An antidote to imported and mass-produced furniture, Studio will feature some of the most important names in local, contemporary furniture, including Gregor Jenkin, Meyer von Wielligh and Dokter and Misses, leading with an in-house range designed by The Guild Group CCO Julian McGowan.
Rounding off the Guild Silo offering is the gallery. Continuing its position of redefining perceptions of design and art from the continent, Southern Guild will move from its current Woodstock location into Guild at the Silo to offer highly curated exhibitions and solo presentations. Located near the much-anticipated Zeitz MOCAA (Museum of Contemporary Art Africa), Guild will join the likes of Kat van Duinen, Kirsten Goss and other local luxury labels’ flagship stores, ensuring the Silo District becomes Cape Town’s must-visit cultural destination.