WORDS Lindi Brownell Meiring
Swedish furniture giant IKEA has just launched LURVIG, a new range of products specially designed for pets in the brand’s signature minimalist style.
The range, which was created by Spanish designer Inma Bermudéz, includes a selection of 62 products, from comfy beds and travel baskets to mini versions of iconic IKEA furniture designs, like the Klippan sofa, designed to fit in with your home’s decor scheme.
LURVIG was created with support from vet Barbara Schäfer to ensure that pet behaviours and habits were taken into consideration during the design process.
For example, Inma created a shallow bowl for dogs to encourage them to eat slowly. “Cats are generally good at regulating how much food they eat, however a number of dog breeds still retain the desire to overeat,” says Inma on Dezeen. “That’s how the slow feed bowl became part of the Lurvig range. By using a design that breaks up a bowl’s internal surface area, it prevents the dog from being able to inhale their food in one or two gulps.”