WORDS Amelia Brown IMAGES Shavan Rahim VIDEO Plascon on YouTube
Global paint company Kansai Plascon has released its Colour Forecast for 2019, which features four distinct stories and a Neutral of the Year.
In preparation for the 2019 guide, Plascon embarked on a Kansai Colour Conference to gain insights from its teams around the world. That information was then combined with research from trend forecasters WGSN to tap into the global mood. Six annual trend drivers were identified, namely cocooning, urbanisation, individualisation, emotional intelligence, mindfulness and global connection.
Those were distilled into four colour stories, namely Glamour, Luxury, Minimal and Urban, and the Neutral of the Year. Each of the stories has its own personality and a palette of eight colours.
“In a time when information overload meets introspection, colour is so much more than the paint we roll onto our walls. It’s a source of inspiration and escapism that can be customised and combined to affect our mood and shape our lives,” say the Kansai Plascon Colour Team.
The Forecast also identifies key paint trends, such as feature ceilings. The Neutral of the Year, Ravine (62), is an artful blend of grey and beige that’s subtle and soothing. A versatile, soft grey, its neutrality means it can work in any setting and with any of the four colour stories. It is also part of the Luxury story’s eight colours.
The eight colours range from red to violet and each palette is broken up into main, feature and accent colours. Colour expert Claire Bond, who is part of the Kansai Plascon Colour Team that interpreted the themes and trends into actual Plascon colours, has associated the stories with the four seasons. “We know that different colours elicit different responses from people and that everyone has their favourite time of year. By linking our colour stories to the four seasons we hope to match the correct colour palette to the appropriate person.”
Check out the Plascon Colour Forecast 2019 here.