WORDS Amelia Brown
Known for its fine outdoor furniture, Mobelli is now using the same principles of practicality, quality and comfort for its newly launched indoor range.
It all started with his search for a good sun lounger, says Mobelli co-founder Alon Sachs. Today, the business sells not only sun loungers but also lounge suites, coffee tables, accessories and more. Plus, the Mobelli Buyback programme means customers can trade in their old Mobelli outdoor furniture, regardless of the condition, and get 30% off the price of new items.
“We know that furniture tastes and circumstances change,” says Alon, “which is why we created this guarantee: Upgrade every five years and own Mobelli furniture for life.” We chatted to Alon to find out more.
What makes Mobelli stand out?
The Mobelli philosophy is all about easy, practical living and quality furniture that is designed for purpose. Our outdoor furniture is made to withstand the elements, which means it is entirely fuss-free. And yes, the furniture must look great, but it must also be comfortable to sit on and be enjoyed for as long as you want.
What spurred the decision to create an indoor line?
I realised there was a gap in the market for beautiful quality furniture that is still attainable. We wanted to make Italian-inspired, comfortable furniture that is accessible to more people. Many pieces offer a modern-retro look.
How do you come up with the designs?
The designs embrace family and social living. Practicality is important, too.
For more information, visit mobelli.co.za.