WORDS Lindi Brownell Meiring
Adam Hoets, founder and Creative Director of award-winning SA lighting company willowlamp, is behind the design of The Link, a striking new light that’s defined by clean lines and geometric qualities.
Known for its symmetrical nature-inspired designs, The Link signifies a slight shift in the brand’s aesthetic. “In a way, The Link extends the aesthetic I began to explore with the Geometric Storm, but it is its own unique animal,” says Adam. “The contrast between the transparency of the chain and the seemingly solid volumes interested me as an idea.”
The light, which is reminiscent of abstract chain links and is customisable in length, features two metallic tones to enhance the 3D nature of the design.
The Link is available in eight different colours and makes use of G4 UFO LEDs.
For more information, visit willowlamp.com.