There goes the neighbourhood

WORDS: Jacquie Myburgh Chemaly | PHOTOS: Klara van Wyngaarden


Cape Town’s famous Neighbourgoods market finally made it to Johannesburg this weekend, thanks to the clever guys behind the concept, Justin Rhodes and Cameron Munro.

They teamed up with the unofficial mayor of Braamfontein, Adam Levy, to bring the best in artisanal food and wine – and a great place to meet for brunch or lunch or simply a beer – to the city. Thousands flocked there this Saturday to see for themselves.

The market, which will take place every Saturday between 9am and 3pm, is situated in the parking garage of 73 Juta Street – diagonally across the road from the colourful shops and galleries at 70 Juta Street.

The lower level of the parking garage houses everything from buffalo mozzarella, organic wine to those famous mushroom kebabs everyone loves at the Cape Town market. Upstairs there’s more fantastic fresh produce, plus a few design items, some fashion and a smattering of jewellery. The outdoor eating area has to be the highlight – with great views over the city.

The entire space was brilliantly designed, with local Braamfontein designers doing most of the honours. Joe Paine provided the hanging planters, and the steel balustrades and signage are by Dokter and Misses. Adam’s team created the simple but beautiful pine tables and chairs in the outside eating, drinking and chilling area and were responsible for the hanging garden and garden boxes too.

But it was the Eduardo Villa 1970s wall detail that attracted the most attention. Photographers simply couldn’t get enough.

The opening of the Neighbourgoods market signals something of a turning point for Braamfontein, not only because it means many, many more people will be coming to the city on weekends. Its positioning between Levy’s 70 Juta Street development and the Southpoint head offices and their vibrant Lamunu hotel and grove on Melle and De Korte streets mean that the makeover of Braamfontein has reached critical mass. Now there’s no looking back.

More information: www.neighbourgoodsmarket.co.za