WATCH: Ticket Books

WORDS Lindi Brownell Meiring VIDEO via Agência Africa on Vimeo

This amazing campaign is a fantastic example of functional design at its best.

To encourage reading in what seems to be an always manic Brazil, L&PM Pocket, the country’s biggest publishers of pocket books, developed a range of 10 books that also worked as subway tickets.

The books included Hamlet, Peanuts and Sherlock Holmes, with covers inspired by classic subway maps.

Watch this quick two-minute clip to see how the campaign worked. So clever!